This project consisted in creating a new visual identity for a Tunisian spice brand "Nokhet Zmen / Saveur d'autrefois" (which stands for Taste of former days) as well as its entire range of packaging.
This identity had to combine the typical Tunisian touch (bows and motifs) with modernity (shapes and bright colors).
The packaging is divided into 5 categories:
- spices
- olives
- aromatic herbs
- variants
- dried fruits.