APES

Before: A Handwritten and Organic Logo

The previous logo featured a handwritten typeface and an abstract illustration resembling a monkey. However, it lacked structure and impact, making it difficult to adapt across different media.

Redesign Process: Towards a Symbolic and Structured Logo

The goal was to create a strong and recognizable identity, rooted in APES’ core values. The design approach drew inspiration from the word “apes” to craft a stylized gorilla shape, symbolizing strength, collective intelligence, and cooperation.

The evolution of the design illustrates how the gorilla’s silhouette gradually merged with the letters of “APES,” resulting in a bold and modern logo while maintaining a connection to the initial identity.

After: A Powerful and Meaningful Logo

The new logo adopts a clean geometric structure and a vibrant yellow hue, symbolizing energy and creativity. It represents both the association’s solidity and its commitment to promoting a sustainable and solidarity-based economy.

Through this redesign, APES now has a cohesive visual identity that is easily recognizable and adaptable across all communication platforms.