HARAKA

The HARAKA logo is a fusion of movement, leadership, and commitment to women's rights. Every graphic element was designed to convey the project's core values. 

Concept breakdown 

• Movement: Inspired by waves, a symbol of fluidity and continuity, referencing feminist waves and struggles that keep moving forward.

• Leadership: A pink dot at the crest of the waves suggests a feminine silhouette leading the movement — like a captain navigating through challenges.

• Solidarity: An isolated female figure (combined with a triangle) takes the shape of the goddess Tanit, a feminine deity of Carthage evoking strength and protection. Together, these figures form a chain of women united hand in hand, illustrating the power of mutual support.

• The Word: The word "HARAKA" in Arabic is subtly woven into the wave-like forms of the logo — the calligraphy blends into the movement rather than standing apart from it, symbolizing the union between the message and the action it carries.

• Freedom: Remove the stroke representing the letter "Kef" in "Haraka," and the word becomes "Horria" — "freedom" in Arabic. This transformation illustrates the fight for women's freedom within a collective movement.