Ftartchi

Project Context:

Ftartchi, driven by the Association for Economic and Social Heritage, aims at social inclusion through culinary arts. My role was to enhance the visibility of the initiative and actively engage our community.

Tasks and Responsibilities:

• Communication Strategy: Designed and implemented communication plans to clarify the identities of APES and Ftartchi, boosting online presence and community engagement. Utilized analytical tools to optimize strategies.

• Rebranding and Website Redesign: Developed a new graphic charter and oversaw the redesign of websites, enhancing user experience and communication of offerings.

• Graphic Design: Produced visuals for social media, brochures, and marketing materials.

• Social Media Management: Managed social platforms to maximize engagement.

• Editorial Calendar: Planned content to ensure regularity and coherence in communications.

• Packaging: Designed eco-friendly packaging aligned with the company's values.

• Financial Management: Responsible for handling quotes, coordinating with suppliers, and managing orders. I also liaised between clients, suppliers, and the financial department to ensure smooth and efficient financial resource management.

Achievements and Impact:

• Enhanced visibility and increased engagement on social media.

• Reduced confusion between APES and Ftartchi, clarifying the offering for stakeholders.

• Directly contributed to the increase in recognition and the success of Ftartchi’s training initiatives.

Developed Skills:

• Digital communication and graphic design.

• Multi-project management under pressure.

• Advanced proficiency in Adobe Creative Suite and CMS for web content management.

Impact on the Organization:

My work significantly boosted Ftartchi's visibility, expanding the reach of training programs and facilitating the professional integration of participants.

Ongoing Projects:

Finalizing the redesign of websites and the graphic charter for APES, thereby consolidating our overall communication strategy.

SIAL Paris 2024 – Africa Summit 

I had the privilege of participating in the Africa Summit at SIAL Paris 2024, where I spoke on the theme "Food Cultures: A Heritage in Motion." This event provided a unique platform to discuss the challenges and opportunities of preserving and evolving African culinary traditions.

As part of my intervention, I presented Ftartchi, a project led by the Association Patrimoine pour l'Économie Solidaire (APES). Ftartchi is more than just a culinary initiative—it is a bridge between tradition and social innovation. By combining a culinary training center with a socially-driven catering service, Ftartchi empowers homemakers, migrants, and young people by equipping them with professional skills while celebrating Tunisia’s rich gastronomic heritage.

This experience reinforced my belief in the power of cuisine as a tool for inclusion and social transformation. By valuing and professionalizing culinary skills, we not only create economic opportunities but also contribute to the preservation of intangible cultural heritage.

Bringing Ftartchi’s mission to an international stage was an honor, and I look forward to continuing to advocate for food as a vector of empowerment and cultural resilience.