My name is Hela M'Sallem and I hold a National Diploma of Arts and Crafts specializing in Art and Communication from the Higher Institute of Fine Arts in Sousse.

Since 2010, I have worked in various communication agencies, which has allowed me to acquire multiple skills in artistic creation for various communication media, strategic communication consulting, project planning and coordination (from project brief to deliverables management and team leadership), as well as proficiency in softwares (Adobe Photoshop, Illustrator, and InDesign).

Over the course of these years of experience, I have also developed a high level of versatility that enables me to effectively communicate with all project stakeholders, including clients, suppliers, and the establishment of quotations.

As an Art Director, I have created graphic content in the field of publishing (book layout, magazines, brochures, annual reports, etc.), as well as branding (logo and visual identity creation), print design (promotional visuals, posters, flyers, etc.), packaging, event kits (posters, roll-ups, press kits, media walls, flags, notepads, custom promotional items), digital content (social media posts, newsletters), photo retouching, and more.

Throughout my career, I have worked with diverse clients, ranging from the financial and banking sectors to perfumeries, as well as the social sector for associations and NGOs. This experience has allowed me to expand my skills and develop a deep understanding of each client's needs. Working with these clients has also led me to be involved in humanitarian and social projects, further strengthening my personal and professional commitment. Additionally, I have also worked with small businesses, helping them enhance their brand image through creative design solutions. Working with these local businesses is a conscious choice for me to support fair trade and promote local entrepreneurship.

In 2022, I founded Shakti Agency, a nomadic graphic studio with a mission to offer artistic and creative solutions aimed at raising awareness and contributing to social change.