FEMPAWER

FemPawer
Kvinna till Kvinna / Regional Consortium — subcontracted through LMDK Agency

Logo and original brand identity by LMDK Agency. Cover art direction and visual system for all 6 publications, editorial design and layout by Hela M'Sallem, produced as a subcontractor for LMDK.

Editorial design of a series of 6 bilingual (English/Arabic) publications — the Modular Resource, a report, a monitoring guide, and 3 color-coded learning briefs — for FemPawer (Feminist Power in Action for Women's Economic Rights), a regional program led by Kvinna till Kvinna, produced as a subcontractor for LMDK Agency.

The core challenge was geopolitical in nature: building a visually impactful universe for the SWANA region while keeping the approach subtle and abstract enough to protect users' safety and avoid local tensions — a design response where discretion becomes a strength.

Building on the agency's existing brand guidelines, the central concept deconstructs the logo's flower motif: each publication adopts its own refined visual metaphor — shapes evoking women gathered around a table, stylized hands joining in a circle — suggesting sisterhood and collective action without ever tipping into literal illustration.

Among these publications, the Modular Resource — a 300+ page document bringing together feminist training activities for the network's facilitators, with a tab system, illustrations, and practical exercises — is the most technically demanding piece. All 6 documents were built with active hyperlinks for the web version, enabling cross-navigation between publications and sections — a significant structuring effort for a document set of this scale. Designed as an internal training tool, the Modular Resource was not publicly distributed.

Created for the program's initial cycle (2021–2025), these methodological resources continue to serve as an operational foundation for local economic empowerment work in the field.

Role: Cover art direction, editorial design & layout
Client: Kvinna till Kvinna (via LMDK Agency)
Year: 2025