My name is Hela M'Sallem, graphic designer with 14 years of experience in branding, editorial design, and digital communication for social impact projects. Specialized in crafting visual identities and communication strategies that enhance audience engagement and advocacy. Proven ability to develop creative solutions for NGOs, startups, and international organizations, ensuring high-impact messaging across print, digital, and event platforms. Passionate about using design as a tool for storytelling and empowerment, particularly in women’s rights and human rights initiatives.
Editorial
Design
Layout and Graphic Design: Books, Catalogs, Magazines, Journals, Brochures... Flyers, Posters, Banners, Sales
Collateral Illustrations, Icons, Infographics, and Diagrams
Logo Design, Visual Identity, Branding
Art Direction for Visual Identity Creation, Logo Design, Redesign, Graphic Charter Guidelines,
Stationery: Business Cards, Letterheads, Correspondence Cards, notebooks...
Printed
Communication
Design and art direction for integrated 360 online and offline campaigns.
Crafting impactful visuals with strong call-to-action elements.
Preparing press-ready files and machine proofs.
Digital
Communication
Developing engaging campaigns and visuals for social media platforms.
Website Banners, Web Icons, Illustrations
Creating and illustrating storyboards for videos.
This is a selection of my portfolio
Click on each section to see the projects
“ Your advice, creativity, and professionalism have been a valuable asset in the development of the manual. Thank you once again. ”
Mohamed Salah Lamloumi, President, MADA Association Djerba
“ I worked with Hela M'Sallem for many years at the Taktik agency,
and continue to collaborate with her on freelance projects.
I appreciate her talents as a Graphic Designer, and above all her seriousness
and understanding of the themes she works on.
Hela, I can't recommend her enough! ”
Gilda Spizzichino, Associate Director TAKTIK